Campus Activewear Limited IPO – All You Need to Know
Campus Activewear Limited, a brand established in 2005, by Hari Krishna Agarwal, is a popular name in the sports and athleisure footwear industry in India. It has grown immensely in volume and today it is one of the largest players of its industry. The company, however, was incorporated as “Action Renewable Energy Private Limited” on September 24th, 2008.
Offline Presence:
The company is headquartered in New Delhi and has an extensive presence across the country. They have 18,200 retail stores, across 28 states and 652 cities, powered by 400+ distributors.
Online Presence:
Since 2019, they have sold 50 Lakh+ SKUs/pairs through their online channel and claim to be the leading footwear brand on Flipkart, Myntra, and Nykaa.
About Campus Activewear Limited:
Promoted by Hari Krishan Agarwal and Nikhil Agarwal, Campus Activewear Limited has maintained its dominating presence in the sports and athleisure footwear segment. With market shares of 15% in FY’20 and 17% in FY’21, their growth has been substantial. They have 5 manufacturing units operating out of Uttarakhand and Himachal Pradesh, that has an annual production capacity of 2.56 crore pairs as of September 30th, 2021. Campus covers over 85% of the sports and athleisure footwear industry. They have a variety of footwear products for various needs of the customer like, running, walking, casual wear, floaters, sandals, etc., They also boast of an affordable price range for the customers with attractive designs. They have sold more than 70 Lakh pairs of footwear as on 30th September’21.
IPO Dates: The IPO is open between April 26th – 28th, 2022.
Company Financial Statements:
| Particulars |
Period Ended |
Period Ended |
Year ended |
Year ended |
Year ended |
|
30th September’21(In Rs crore) |
30th September’20(In Rs crore) |
31st March’21(In Rs crore) |
31st March’20(In Rs crore) |
31st March’19(In Rs crore) |
|
|
|
|
|
|
| Total Assets |
837.2 |
717.9 |
684.7 |
719.2 |
505.5 |
| Total Liabilities |
493.1 |
454.2 |
371.7 |
434.6 |
306.4 |
| Total Income |
409.9 |
138.9 |
715.01 |
734.1 |
596.7 |
| Total Expenses |
370.8 |
180.2 |
645.1 |
635.3 |
530.3 |
| Profit/ (loss) after taxes (PAT) |
30.1 |
(21.7) |
26.8 |
62.3 |
38.6 |
The average earning per share (EPS) for the last three fiscals is Rs. 1.34.
What edge does Campus Activewear has over its peers?
- Campus Activewear Limited is India’s largest brand in the sports and athleisure footwear segment. It is also considered to be the fastest growing brand in the same segment.
- Their marketing strategy is extremely robust, and both their online and offline channels are well-organized, and well-spread throughout the country.
- They tend to adopt all the latest trends, designs, and happenings in the footwear fashion world with their fashion forward approach.
- Large players like Bata (Power) and Relaxo (Sparx) have very little presence in this segment, whereas, Metro does not have any presence. This gives Campus a competitive edge over its peers.
- The management team of Campus Activewear Limited has a collective experience of more than 125 years in the FMCG industry.
- The Managing Director, HK Agarwal, has more than 35 years of experience in this industry.
- Their manufacturing capabilities are superior and is ably supported by their great supply chain and robust omnichannel sales and distribution network.
- Their market share in the sports and athleisure niche has been 15% in FY’20, that grew to 17% in FY’21.
What roadblocks can Campus face in Future?
Campus Activewear Limited may be a dominant name in the sports and athleisure footwear segment, however, this category is not short of competition. With players like Adidas, Reebok, Nike, Puma, ASICS, Decathlon, Fila, Skechers, etc., in the competitive space, Campus may have to face tough competition with the growth of this segment.
It is important for the company to stay updated with the latest trends and customer needs to maintain their stronghold. International brands recognize the potential of Indian sports and athleisure footwear market, and they are always working on making their product affordable for Indian customers. This is where Campus has an edge and needs to be ready for such pricing wars in future.
BRLMs involved: The BRLMs involved with the issue of Campus Activewear Limited IPO are JM Financial, BofA Securities, CLSA India, and Kotak Mahindra Capital.
Important Details about the Campus Activewear Limited IPO:
| IPO Opening Date |
26th April, 2022 |
| IPO Closing Date |
28th April, 2022 |
| Face Value |
Rs.5 per equity shares |
| Issue Price |
Rs. 278 – Rs. 292 |
| 1 Lot Size |
51 Shares |
| Minimum Quantity |
51 Shares |
| Minimum lots available |
1 Lot |
| Maximum Lots available |
13 Lots |
| Listing At |
NSE and BSE |
| Total Shares to be Issued |
47,950,000 equity shares at Rs. 5 |
| Basis of Allotment Date |
04th May, 2022 |
| Refund Initiation Date |
05th May, 2022 |
| Credit of Shares in Demat Account |
06th May, 2022 |
| IPO Listing Date |
09th May, 2022 |
| Employee Discount |
Rs. 27 per equity share |
| QIB Shares offered |
50% of total shares offered |
| Retail Shares Offered |
35% of total shares offered |
| NII (HNI) Shares Offered |
15% of total shares offered |
Conclusion: Being a market leader in its category, Campus Activewear Limited has garnered much of the attention among IPO investors. Its dynamic marketing approach and great management experience in this segment makes it an IPO to watch out for. You can easily apply in this IPO from
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